Political parties are using social media to reach out to the public amid Kovid restrictions

Dehradun, Jan 25 (PTI) Both the BJP and the Congress are making full use of social media and digital platforms to reach out to voters in the coming assembly elections in Uttarakhand amid the COVID-19 restrictions.

BJP’s Information Technology chief Himanshu Sangtani told PTI that amid the ongoing ban on election rallies, the party has so far conducted 18 digital rallies through its two studios set up in Dehradun and Haldwani.

He said that these rallies have been addressed by Chief Minister Pushkar Singh Dhami, State BJP President Madan Kaushik, Union Minister of State Ajay Bhat, former Union Minister Ramesh Pokhriyal Nishank and former Chief Minister Vijay Bahuguna etc.

He said that these rallies are addressed by the keynote speaker sitting in the studio and they are broadcast live through Facebook, Twitter and YouTube. He told that every digital meeting has got around one lakh ‘views’.

Sangtani said that there is a possibility of some relaxation in the Kovid-19 restrictions from February 1, which will be followed by rallies of the party’s star campaigners like Prime Minister Narendra Modi, Home Minister Amit Shah, BJP President JP Nadda.

BJP’s Internet Media Cell head Shekhar Verma said, “Uttarakhand has around 35 lakh Facebook users and out of these, we have reached nearly two million.”

The Congress has also deployed a team of 400 social media volunteers, who are reaching out to voters through Facebook, Twitter, Instagram and about 150 WhatsApp groups to take the party’s message to the masses.

Congress’s Internet Media Cell head Amarjit Singh said that a team of 50 content creators is also making audio video clips and cartoons in which the failures of the BJP government and the achievements of the previous Congress governments will be brought to the public through social media platforms.

For example, the campaign ‘Char Dham Char Kaam’ launched by the party here on Monday attracted nearly 5,000 users and trended on several social media platforms, Singh said.

He told that the party has not held many digital rallies except Congress General Secretary and state election campaign committee chief Harish Rawat.

He, however, said there would be a possibility of big rallies in the coming days as the election campaign picks up.

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