Chinese company market share: There was a time when Chinese companies had dominance in India. Be it smartphone, smart TV or small watch, Chinese companies were on top in all the segments. But now the picture is changing after the government promoted Made in India and local manufacturing. The market share of Chinese companies is decreasing in every segment. Other companies are taking the lead in smartphones, TVs, smartwatches etc. and China’s share is decreasing. According to ET report, the market share of Chinese companies in the smart TV segment is decreasing and brands like LG and Samsung are coming on top.
The latest report from market researcher Counterpoint Technology shows that the share of Chinese brands in TV shipments fell to 33.6% in the April-June quarter, from 35.7% in the same period a year ago. Industry experts say that in the coming time, the share of Chinese companies will further reduce and it may come down to 28 to 30%. The report also quoted industry experts as saying that in the coming time, Oneplus and Realme may exit the smart TV market and may shut down their business in India or reduce production completely.
Why are people not liking Chinese TV?
The reason for the decline in shipments of Chinese companies is the increasing preference of users for mid-segment and premium models of Samsung, LG and Sony. Samsung and LG have also reduced the prices of their entry models in India, due to which people are liking them. Other brands like Sansui and Acer are also performing well in the TV segment and are upgrading TVs as per the needs of the people.
Share in smartphone market also decreased
If we talk about the smartphone market, the condition of Chinese companies is worse here. For the last 4 quarters, Chinese companies like Xiaomi, Vivo, Oppo, OnePlus etc. have all been losing their share. Earlier, Xiaomi had dominance in entry level smartphones (between 7 to 8 thousand) but now the company has lagged far behind in the race. Although Chinese companies are still performing well in the smartphone segment compared to smart TVs, the demand is continuously decreasing and exports are also decreasing."text-align: justify;">Also read: