The recent ICC T20 World Cup in the UAE is well known. With the tournament taking place almost five years later, the series has been well received by the audience as the short format has a huge fan base. The match between India and Pakistan broke more records in this series. The match was the most watched international T20 match.
The India-Pakistan match received a combined television reach of 16.7 crores on the Star India Network. The match garnered a total of 1,590 crore minutes of viewership. The previous record was held in the semis match between India and the West Indies at the 2016 T20 World Cup. Received. Those under the age of 15 watched 18.5 per cent of the time, which could lead to a better viewership of cricket in our country in the future as well.
Sky UK viewership of the India vs Pakistan match telecast in the United Kingdom increased by 60 per cent over the match. The ICC partnership with Facebook also helped increase video views. The tournament received 430 crore views from all channels. The 2019 ICC Men’s Cricket World Cup received 360 crore views. This means that 70 crore views were received for this World Cup.
ICC Digital Assets channels received 255 crore minutes of viewership. 61.8 crore engagement through ICC social media channels. This is 28% more than the 2019 ICC Men’s World Cup.
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