Suzuki Intruder 150: Suzuki Motorcycle has discontinued this model in India, here are the reasons

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Suzuki Motorcycle India has quietly discontinued the Intruder cruiser motorcycle in the country. Although there is no official statement from the company, but now the bike has been removed from the company’s official website. This cruiser motorcycle has probably been discontinued due to its low sales. Also, the company has earlier cited manufacturing problems due to chip shortage and several other factors. So the motorcycle may have been scrapped to make room for newer models like the V-Storm SX 250.


Suzuki Intruder 150
– Photo : For Reference Only

The Suzuki Intruder cruiser bike launched in 2017 stood out as a direct challenger to the throne of the Bajaj Avenger. It was built on the successful Gixxer platform and had the same engine and features as the Roadster. However, its sales could not be as per the expectation of Suzuki. Because the exterior design of the bike got mixed reactions from the customers. Along with this, the increasing competition also made it difficult for the bike to remain relevant among the motorcycles in the Indian market.

Suzuki Intruder 150
Suzuki Intruder 150

After its launch in 2017, the bike was updated a year later with fuel injection, and in 2020 it was also updated with a BS6-compliant engine. The update also brought a hike in the price of the bike, taking the price of the bike above Rs 1.20 lakh, ex-showroom.

Whereas competing bikes including the Bajaj Avenger 220 (Bajaj Avenger 220) offered a more powerful engine at a lower price. Which the Intruder seemed to lack, especially since the features had not been updated for a long time. Due to low sales, production issues and introduction of new and important models, the automaker may have considered discontinuing this model as a profitable deal.

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