In recent years, with new thinking and energy, the youth started many such works and facilities, which made life easier for the common people. for cab Ola, Uber Services like, OYO for Rooms and Hotels, food delivery for Zomato and Swiggy Services like, ticket services for rail-bus or flight… Many such examples are in our mobile only. All you need is an idea and a little atmosphere. Starting a business and making it a brand is not very difficult.
Actually, how easy or difficult it is to do business in a country, it depends on the system, rules and laws there. Opening a new company, running a business or starting a new startup in India has become much easier than before. The ranking of the country has improved a lot in terms of ease of doing business. That’s why many startups are becoming successful.
Since 2014, there are many such startup companies, which came in the market and dominated. These startups have now become brands. Read in today’s Brand Story, the story of 7 companies that have grown and established themselves as brands in the last 7 years.
1). Food Delivery Service – Swiggy
In 2014, when the NDA government was formed under the leadership of Narendra Modi, improvements were visible regarding Ease of Doing Business. Swiggy entered the food delivery segment in 2014 itself. Two youths named Sriharsha Majety and Nandan Reddy were earlier employed in the courier service sector. But then he got the idea of food delivery and in July 2014 he started Swiggy along with Myntra founder Rahul Jaimini. Today Swiggy has been established as a brand.
2). online classes for adults upGrad
Now the time is no longer only for degrees of education, whether you want a job or want to start your own business, skill matters a lot. But where do the youth go leaving their work-abode, being skilled. The services of online classes were also mostly for children. So in the year 2015, Mayank Kumar, Falgun Kompally, Ravijot Chugh along with Ronnie Screwvala started upGrad.
This company has now become a unicorn and many types of online certification, diploma, degree programs are available for the youth on its platform. This is a great service for skilling the youth, that is, for their skill development. Today this company has been established as a brand.
3). mamaearth boom in cosmetics industry
You must have heard about maternal uncle. You must have seen its founder Ghazal Alagh in the famous TV show Shark Tank India. The foundation of this new startup in the cosmetics industry was laid in 2016. Ghazal Alagh and Varun Alagh started it together. The husband-wife duo claims that they have kept their products free from toxins and chemicals.
According to the company, its products are completely natural. The estranged couple made their mark in a different way. Today the name of this company is included in the selected unicorns of the country. You or your family members may be using some or the other product of this company.
4). Cure.Fit brought the formula of health
Mukesh Bansal, co-founder of online shopping company Myntra, started a new startup in 2016 with Ankit Nagori. Named- Cure.fit, whose aim is to keep people healthy. It is a fitness startup company, which works not only online but also offline mode. The company also operates in the Nutritions, Cloud Kitchen segment. In every few years since its inception, the company has established its position and today it is a big brand in the market.
5). Cred made credit card payment easy
You must be using the credit card. Will also have to pay its bills on time. Some people forget to do this. This is more likely to happen with people having more than one credit card. Cred took this tension of the customers. This is a unique type of fintech company, which was started in 2018 by Kunal Sah.
Cred Company is always in discussion for two reasons, one is about its advertisements, because big stars have appeared in it. And the second reason is its features. Cred helps people pay all types of credit card bills easily on its platform. In a few years, this company has been established as a brand.
6). Digital Insurance Company Acko
Insurance is considered an essential investment. People understood its importance especially during the Corona period. There are many insurance companies in the country. One of these is Acko Insurance. But this company is the first digital insurance company in the country. Such is the claim of the company. Varun Dua started it in 2016. The company has got a general insurance license from the insurance regulator IRDAI. Acko is also a unicorn company, whose valuation is around $ 110 billion.
7). GlobalBees also proved itself
In May 2021, Nitin Agarwal started many categories of business. These include everything from homecare to beauty and personal care and nutrition and wellness. Along with this, even fashion jewelery and eyewear are included in this. This company got its foothold in less than a year and managed to get the status of Unicorn. According to reports, the valuation of this company has been estimated around Rs 8200 crore.
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