Indian Premier League 2023 is going to start next month. At the same time, the official announcement of the schedule of this season will be made soon. But, it is reported that this time the streaming rights of IPL have been given to Jio TV. That is, this time all the matches of IPL will be free for Jio users. Also, according to reports, the Board of Control for Cricket in India has given permission for live streaming of IPL to Jio. Earlier, the rights of live telecast of IPL were with Hot Star.
IPL 2023
Jiocinema will reportedly stream all IPL 2023 matches on its platform for free (but with advertisements) in 11 different regional languages, according to reports. Furthermore, according to a report in exchange4media, Sports18 has also decided to broadcast IPL 2023 for free on the Jio TV app. However, as of now Sports18 officials have neither accepted nor denied the claims.
The BCCI has approved Jio’s request to telecast IPL in 4K resolution. (Reported by E4M).
— Mufaddal Vohra (@mufaddal_vohra) February 2, 2023
Viacom18 currently holds the digital streaming rights of IPL from 2023-27 as it signed a Rs 23,578 crore deal for the same. However, recent news suggests that Viacom18 may also offer a free-to-view option for digital streaming of IPL 2023. Looks like Jio Cinema has been given the right to stream IPL 2023 for free. This comes after the platform started live streaming the FIFA World Cup 2022 matches for free.
IPL has been telecasting live through Disney+ Hotstar for a long time now. And in 2018, Star India acquired the digital and TV rights for IPL for Rs 16,347 crore. However, from this year onwards, the rights for TV and digital were split separately, resulting in Star India losing the digital rights to Viacom18. However, the TV rights are still with Star India (will air on Star Sports channels).
Jio Cinema subscribers will increase from IPL 2023
In the Indian OTT segment, Disney+ Hotstar has recently become a significant player and has captured 50 percent market share due to IPL viewership. But with Jio Cinema reportedly set to stream IPL 2023 matches for free, we could see Hotstar losing around 15-25 million customers.
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