‘Emperor Prithviraj’ earned only 65 crores in two weeks, box office experts told where went wrong

‘Samrat Prithviraj’ has been yearning for the audience at the box office since day one. Whereas now in the second week, the film has suffered a major setback. The film’s earnings have declined by up to 80 percent. In two weeks, the film has done a business of just Rs 65.32 crore. Whereas in this week, the film’s earnings have fallen from crores to lakhs since Tuesday. On Thursday, Akshay Kumar’s ‘Samrat Prithviraj’ earned just Rs 80 lakh. No one had thought that this film, made in a budget of about 200 crores, would have such a fate. In such a situation, the question arises that what happened in the film made on the stardom of Akshay Kumar, the debut of Manushi Chillar and the life of a king like Prithviraj Chauhan, that this film is craving every single audience at the ticket window.

‘Samrat Prithviraj’ was released on 3750 screens at the box office. This is 1200 more screens than any other big film. But unfortunately, after the first weekend, only 8-9 seats out of 100 in many cinema halls saw the audience. The film earned Rs 54.47 crore in the first week. Whereas in the second week only Rs 10.85 crore business has been done. The biggest drop in Samrat Prithviraj’s earnings came from the Delhi-NCR and Mumbai circuits. The film did a business of Rs 10.75 crore on the opening day. The way the earnings fell after the weekend at the box office, it was expected that it would do a lifetime business of 75 crores. But now the way the film’s business has gone downhill, it will be a big deal if this figure reaches 70 crores.

Akshay Kumar could not become ‘Prithviraj’ on screen
This fate at the box office of ‘Samrat Prithviraj’ has forced the industry to think once again. This is because neither star power came in handy, neither aggressive promotion nor a new face like Manushi Chhillar. Then where did the lack go? Talking to ‘Bollywood Hungama’, trade analyst Komal Nahata says, ‘The business of films based on historical stories has always been a bit difficult. Today’s generation is unable to relate themselves to such films. The second thing is that Akshay Kumar is in the lead role in this film, but he has shown little interest in playing it. At least that’s what it takes to mold yourself as Emperor Prithviraj on screen.

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The music of the film disappointed
Komal Nahata believes that it is very important for Bollywood films to always have a hit music. Good songs draw the audience to the theatres. Whereas ‘Emperor Prithviraj’ also had this drawback. He says, ‘If the third drawback has been about music, while the fourth drawback is that romance and drama matter a lot in Hindi films. Even if the film is not based on a historical story. The fifth and last drawback is that the film was promoted in a patriotic style, but after watching the film, there was no such spirit in the audience.

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Faded trailer did not arouse interest
On the other hand, trade analyst Taran Adarsh ​​also cites some reasons behind being beaten up badly in the film’s theatres. He says, ‘One of the biggest reasons is that the audience should have wanted to watch the film only after seeing the trailer. The trailer of ‘Samrat Prithviraj’ could not show that amazing. I liked this film. Yes, I definitely liked the music. I expected the audience to watch the film. The film has a strong starcast. There is a big banner like Yash Raj Films. I also trust the direction of Dr. Chandraprakash Dwivedi. But I was also surprised to see the way the audience rejected the film.

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Didn’t work hard on the story of ‘Emperor Prithviraj’
Multiplex audience rejected ‘Samrat Prithviraj’. Whereas even in single screen theatres, this film could not show very well. Vishek Chauhan, owner of ‘Rupvani’ theater of Bihar, says, ‘There was a charisma in the personality of King Prithviraj Chauhan. Like a hero Everyone has read that story. Everyone knows about his achievements. Makers kept this story as it is in the film. He should have worked a little harder on it. There is less heroism in the film. Because of this, the film seems to be less and more of the TV category.

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The maths of ‘Emperor Prithviraj’ deteriorated due to wrong marketing?
The method of promotion and marketing of ‘Samrat Prithviraj’ has also been under question from the beginning. It was felt by many, especially on social media, that a lot of political support was used to promote the film. Whereas instead it should have been left to the audience that how they liked the film. Moreover, the film was heavily promoted as the story of the ‘Aakhri Hindu Samrat’. This was the reason why it was banned in many ‘Muslim countries’. Due to this, the audience was also divided in the society in religious terms. It can be said that this method of promotion backfired for the makers.

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Magic like ‘The Kashmir Files’ could not work
Taran Adarsh ​​says, ‘I don’t know if this is actually the right reason or not. Because in the case of ‘The Kashmir Files’ they were proved positive. Even then politicians were talking about that film. Be it good or bad though. ‘The Kashmir Files’ did a bumper business. Whereas in the case of ‘Emperor Prithviraj’ it did not work. We can make excuses. But the fact is that the content of ‘Emperor Prithviraj’ did not go unnoticed. People simply rejected the film.

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No example, exception is ‘The Kashmir Files’
It has always been seen about films that when it is discussed in the political circles, then it starts talking on social media too. The same thing happened with ‘The Kashmir Files’ in the recent past. When the film was released, no one was talking about it. But after a day or two of its release, when there was a ruckus on it, the earnings started touching the sky as the weekend passed. Even the stars in the lead role did not do any special promotion for this film.

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Advantages or disadvantages of showing films to ministers?
It is a fact that for the promotion of ‘Samrat Prithviraj’ the makers took the help of politicians. The film was first shown to the Union Ministers. Akshay Kumar himself also tried to promote the film with the support of the leaders. This has never happened before in the industry. This marketing may have made a difference in some parts, but there is no doubt that most of the audience paid attention to the film’s content, its casting. Yes, it is also true that if it was not for the Home Minister to watch and promote the film, then perhaps ‘Emperor Prithviraj’ would have suffered a loss of 10-12 crores at the box office. ,

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