‘Who is Aamir Khan? Ask the girl next door
Whoever Aamir Khan would have gone to and said that he would watch his film, everyone would have said that who is Aamir Khan? We don’t know. With this, the makers of the film and Aamir Khan came up with a unique ad campaign. Under this, some posters of the film were made, in which neither the picture of hero Aamir Khan nor heroine Juhi Chawla was made. Only one thing was written – who is Aamir Khan? Ask the girl next door.
View this post on Instagram
Read: Ira Khan in bikini on birthday, along with mother Reena Dutta and Kiran Rao, everyone took a dip in the pool
Aamir used to go to the people and speak for the film
But even after this campaign, Aamir Khan did not lose his courage. Aamir Khan tried his best to make people know about his film ‘Qayamat Se Qayamat Tak’. Regarding this, Aamir Khan had said in an interview to ‘Lahrein’, ‘I used to try ‘puri’ for the film. Used to tell friends to watch the film. Wherever I used to meet someone, I used to say that you too will watch the film. Even the stickers that were made of films, which are pasted on taxis, buses and rickshaws, I used to go out in the car with friends Zutshi, Mansoor and their sister Noozar.
Stickers pasted on rickshaws and autos, saying, ‘Bhaiya, watch my film’
Aamir Khan said that when he asked people to paste stickers, some used to stick while some would refuse saying that neither he knew about the film nor did he know who Aamir Khan is. . Aamir had further said about this, ‘We used to stop taxis and auto people on the road. He used to tell them that brother, you should paste this. This movie is coming. Some people used to stick it, but some people used to say that no, no, we do not have to paste. Used to say which film is it, who is the hero. So we used to say that Aamir Khan is there. After hearing those people ask them and see people.’
‘Qayamat Se Qayamat Tak’ was a blockbuster
‘Qayamat Se Qayamat Tak’ was a romantic-musical film which became a blockbuster upon its release. The film made Aamir Khan and Juhi Chawla overnight stars. This film is still considered a milestone in the history of Hindi cinema. This film set a benchmark for musical romantic films in the 90s. After ‘Qayamat Se Qayamat Tak’ became a hit, everyone got to know Aamir Khan. Till the filmmakers started signing him in many films simultaneously.
The film got the National Award, Aamir became ‘Best Male Debut’
Qayamat Se Qayamat Tak won the National Award for Best Popular Film. Apart from this, 8 Filmfare Awards also won. Aamir Khan got the Best Male Debut and Juhi Chawla got the Filmfare Award for Best Female Debut. Now Aamir Khan will be seen in the film ‘Lal Singh Chaddha’.