PMS Shift: Asset management companies are changing the trend, now focus on HNI instead of retail investors

PMS Shift: Asset management companies are changing the trend, now focus on HNI instead of retail investors

The world of Portfolio Management Services (PMS) has seen a big change in the last one year. Asset management companies earlier used to focus on retail investors, but now their focus is shifting. The number of HNIs in India is continuously increasing and thus this class has emerged as a new market. In such a situation, asset management companies are now focusing on this class.

This has been the growth of this AMC

If we look at the time of last one year, then the top companies providing portfolio management services are The name of ICICI Prudential AMC is also included in this, which has registered a spectacular growth of 90 percent in PMS AUM. However, during the same period, the growth of well-known companies like Invesco Asset Management (India), Nippon Life India Asset Management and Motilal Oswal Asset Management Company has been negative.

Portfolio Manager Number of subscribers (June 2022) Number of subscribers (June 2023) Growth (%)
ICICI Prudential AMC 2,720 5,176 90
SBI Funds Management   333 557 67
Invesco AMC (India)   661 615 -7
Nippon Life India   626 578 -8
Motilal Oswal AMC 10,193 9,226 -9
(Data source: APMI, AUM in Rs crore)

One of the oldest companies

ICICI Prudential received a PMS license in 2000 and was one of the first Indian asset management companies to receive the license.  ICICI Prudential has introduced many new products in the field of portfolio management during the last two decades. Anand Shah, PMS Head, ICICI Prudential, has a team of over 20 experienced researchers covering over 470 stocks across over 25 sectors. This is how AMC has performed over the last few years…

Strategy 1 year 2 years 3 years
Contra Strategy  43.91 18.77 2.39
PIPE Strategy 45.66 25.63 43.45
Flexicap Strategy 29.49 13.01 25.80
S&P BSE 500 TRI (Benchmark) 23.98 11.72 26.42

(Source: PMS Markets, returns till June 30, 2023, data over 1 year is CAGR)

Contra Has a contradictory or completely opposite approach towards investing. Here, the objective is to invest in areas where entry barriers are higher and which are going through challenging times due to adverse business cycles or any special situation or crisis in the industry. In the last one year, Contra Fund has given returns of 44 per cent compared to 24 per cent of the benchmark S&P BSE 500 TRI.

Clients are increasing due to good returns

PIPE is mainly Invests in mid and small cap companies which have the potential to achieve significant growth in the next 4-5 years. It has given an excellent return of 46 percent in the last one year. ICICI Prudential AMC is also benefiting from such excellent returns in adding customers. AMC has added 58 percent new customers, which is the highest compared to other competitors.

Also read: Record selling by foreign investors in September, figure crossed Rs 2.5 lakh crore

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