Hero-Harley Davidson’s powerful bike coming in India, will forget to buy Bullet!

Photo: File Harley Davidson

Royal Enfield The bike Bullet is very much liked in India. Due to the powerful engine and rough and tough look, the demand for this bike remains constant in India. If you are also a bike lover and a fan of powerful bikes, then there is good news for you. Actually, the motorcycle jointly developed by Hero MotoCorp and Harley-Davidson is going to be seen running on the Indian road. Developed in partnership between both the companies, this motorcycle can be available in different models from 350 cc to 850 cc. That means Bullet will get a tough competition with the arrival of this bike.

hero will increase share in premium segment

Hero MotoCorp’s Chief Financial Officer (CFO) Niranjan Gupta said that the bike being developed in partnership with Hero-Harley could be seen running on Indian roads in the next two years. The move is part of Hero MotoCorp’s plan to strengthen its position in the premium segment. The country’s largest two-wheeler company is all set to introduce 160 cc and above models to increase its sales volume and profits. Hero MotoCorp is already a leader in the 100-110 cc segment. “In the next two years time frame, you will see models that will be in the premium segment driving volume as well as profits,” said Gupta. These include the bike being produced in collaboration with Harley. He added that the company is building a strong pipeline of premium products and will launch new models in this segment every year. This will increase our market share in the premium segment and also increase our profits in the medium term, he said.

Partnership was announced in 2020

Hero MotoCorp and American brand Harley-Davidson had announced the partnership for the Indian market in October 2020. Under this partnership, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name in the country. It will also look after the service and spares requirement for Harley bikes. Significantly, the prices of two-wheelers have increased a lot in recent years and more buyers are buying bikes under Rs 1.5 lakh. The first choice of youth has become 250 cc to 650 cc segment bike.

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