If the price of gold falls .. The price of silver also ran in the same direction. The silver rate fell by Rs.600. As a result, the price of silver fell to Rs 72,000. The main reason for this is the slowdown in demand from industry units and coin makers. However, there are many factors that affect the price of cash. Many factors such as inflation, global market fluctuations, gold reserves at central banks, interest rates, the jewelry market, geographical tensions, and trade wars all have an impact on the pound.